Company Values

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Freedom. Passion. Precision.™

Daniel Defense is a family owned and privately held firearms manufacturer located in Black Creek, Georgia. Founded in 2000 by President/CEO Marty Daniel, the company was born from Marty’s vision to create custom rifle accessories for his personal rifles. Eighteen years later, Daniel’s concepts have evolved into one of the most recognizable brands in the firearms world, consisting of the world’s finest AR15-style rifles, pistols, bolt action rifles, and accessories for civilian, law enforcement, and military customers.  At Daniel Defense, we celebrate the liberty of our country, the enthusiasm of our customers and employees, and the quality and accuracy of our products. 

Since selling our first AR in 2009, we work each day to deliver products unmatched in quality, precision, and world-class customer service.  From our inception, the company has strived to control every facet of production and today makes nearly every component part it sells.  This differentiates us from many industry players who basically assemble rather than build their products.   From being one of the first in the industry to use a cold hammer forging process to build the world’s most accurate and durable barrels to using our own in-house robotic Cerakote finishing line, Daniel Defense aims to control its own destiny to better serve customers and consumers.  This was only enhanced in 2017 when the company moved into its state-of-the-art 300k square-foot manufacturing facility.  By leveraging our design and manufacturing efficiencies we’ve successfully been able to provide consumers custom quality products at a great value.  For consumers, this means that all Daniel Defense products will feature:

  • Built-in durability and accuracy
  • Rich feature sets that don’t come standard in production products
  • Modularity - the ability for the end user to customize the product
  • Great design/style
  • A lifetime satisfaction guarantee

“We love making high quality products and, quite simply, care about our customers more than any of our competitors do.  That’s what got me started in this business back in 2000.  I like well-made products – products that exceed expectations for accuracy, durability, reliability, style, and value.  We know how much our customers care, and that’s what makes working in this business so much fun.  Thanks so much to all of our loyal customers, and for those of you new to our brand.  Isn’t it time you got a Daniel?”

 

Marty Daniel