The best Super Bowl ad that never was

Back in 2013, Daniel Defense put together a commercial we wanted to run during the 2014 Super Bowl. In it, we highlighted one of the very basic principles this country was founded on: the right of the people to keep and bear arms.

Unfortunately, the Fox network had to reject our ad “due to the rules the NFL itself had set into place for our company’s category.”

Even though this ad never saw the light of day, we are very proud of the work we put into it. Lots of things have changed since then, but we believe the commercial’s message holds true years later.

Check out Colion Noir’s commentary on the spot as well: